Golden Hour refers to the hour just after sunrise and just before sunset. The light this time of day is AMAZING. There is something truly magical about it. It's warm, dreamy, flattering light. I highly recommend that you try to book your outdoor sessions as close to this time of day as possible. Midday sun gives harsh light that is not ideal for pictures! I know making this time of day work can be difficult (especially with little ones) but let me tell you how WORTH IT it is. Trying to catch that "Honey Light!"